The Bronx Film Initiative (BFI) was created by Director Christina Richardson in a “Re-Fund the Arts” initiative. By partnering with the New York City Department of Education Richardson provided high school students from select schools with a creative social-emotional program titled “Let’s Make a Movie” that encouraged teens from one of New York City’s most underserved boroughs with the outlet to tell a story creatively about situations they see every day in their community. The students wrote, cast, directed, scored, and edited the film with professional guidance. Armed with an awe-inspiring film, BFI aimed for greatness. Their challenge: to share this remarkable work with the world and ensure it received the recognition it deserved. In partnership with Overture, BFI embarked on a journey to promote the film and plan an unforgettable premiere. Through creative marketing, community engagement, and media partnerships, they aimed to create a buzz that would resonate far and wide.